Pascuence Beer

Concept Logo and branding design for a chilean beer inspired by Eastern Island targeted to young adults. The goal of this project was to design a beer with a unique, friendly and inviting identity. The challenges for the most part were illustrating the right Moai (Easter Island statue) for the brand, ultimately I decided to go with a simplified front view of the iconic statue. The color blue for the brand was inspired by the ocean surrounding Eastern Island.