TREK Travel Magazine

Branding and logo design for a special edition travel magazine targeted to young adults and middle aged individuals who enjoy backpacking, trekking and exploring. The magazine is meant to be a monthly publication that focuses on a specific country or state highlighting premium destinations in order help plan trips. The logo was designed to stand out and reflect how travelers are always thinking about their next trip, which is why I used the orange as the primary color and used negative space to create an arrow moving forward between the “E” and the “K”. Finally I used the lines from the “E” as an accent with color throughout the design, giving the magazine a unique look.